![]() ![]() His final chapter, an appendix entitled “Starting Points: Thoughts for Managing a Creative Culture”, summarizes the lessons he’s learned running Pixar and is a manifesto unto itself which should be printed on giant posters and hung in every creative business.Ĭreativity, Inc. Catmull takes us into his own evolution as a leader navigating the pitfalls of building a new company, constructing a culture that supports creative innovation, and finding ways to sustain that culture through success, failure, growth, and change.Ĭatmull illustrates his points with anecdotes about the making of many of Pixar’s films, which makes the book very accessible since most readers have probable seen at least one Pixar film. ![]() But it is most valuable for its insight into how to build a sustainable creative environment. This book is a f ascinating look at the birth and continuing growth of Pixar Animation Studio from the unique point of view of author Ed Catmull, one of its founders and currently the President of both Pixar and Disney Animation. by Ed Catmull (with Amy Wallace), not only because I openly harbor a longtime fascination with Pixar, but also because it is refreshing to see a business book both coming from and directed at the creative professions. As a creative professional, I leapt at the opportunity to read Creativity, Inc. ![]()
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